Author Rank Best SEO Practices

Author Rank Best SEO Practices
Building identity with unique useful content is now a key component of a strong digital marketing strategy. As the industry mulls the changes afoot with Author Rank, it has become difficult to ignore for future-thinking website marketing professionals.
 
It’s no longer a matter of if Author Rank will be widely implemented; it’s only a matter of when. As even AJ Kohn, outspoken web marketer, states: “Author Rank could be more disruptive than all of the Panda updates combined.” So how does one prepare for the inevitable change?
 
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out.
 
Building Author Rank | Source: Search Engine Watch
 
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don’t want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
1. Claim Your Authorship
 
By using Google+ as your identity platform, claim authorship of your content to grab a first class seat when Author Rank is implemented. Once claimed, you will get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result.
 
2. Use Google+ Consistently
 
Really use Google+ and all that it has to offer. Know how to properly format each post as Google takes into account details like bold title posts when deciding what appears on Search+.
 
Be sure to add the +1 button on your site as well to increase interactions and traffic. Google will be able to see how people are engaging with your content.
Keep posting throughout the day and interact with the communities that interest you by +1ing and commenting on popular posts. Many members of Google’s communities are more likely to add you in their circles when you actively engage with them.
3. Network on Google+
 
Keep an eye out for fellow authors with high Author Ranks in your chosen Google communities to connect with. Once in their circle, you’ll be able to easily share high quality content and increase your Author Rank.
 
4. Selective Guest Posting
 
Guest posting by selecting high quality sites with well-curated content will be beneficial to your Author Rank – just like a good backlink would be to your site. You don’t want many low quality blog posts but a few high quality guest posts.
 
5. Find Your Niche
 
Find your area of interest and stick to it. Author Rank is more variable than PageRank when it comes to recognizing topic diversification. However, you’ll be much more likely to rank as a high authority on one subject than two.
 
6. Create Great Content
 
As ubiquitous as it is, great content makes or breaks the deal. Create content that’s worth sharing. Since the Panda update, link acquisition has evolved into providing great content that audiences care about. Content that would make them want to share on their own.
 
This last part is particularly important as it ties in with Author Rank almost seamlessly. By claiming authorship and linking your identity to your content, it becomes dangerous to create content just for the sake of creating content. After all, unlike PageRank, it’s difficult to increase Author Rank, but extremely easy to decrease it.

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