Great Content for SEO is Paramount

Great Content for SEO is Paramount

Poor or low content is to be avoided — nothing new about that. But there are several news-worthy concepts revealed as uber-SEO Bruce Clay joins Search Engine Journal’s Murray Newlands on video, describing the increasing need for quality content within SEO. Bruce calls for “better content — great content for SEO.”  Great content is a fundamental component of SEO success.

In the interview, Clay describes great content for SEO issues, including:

– How SEOs can cope with Google’s penalties for poor-quality content and bad links.
– Content’s ability to deliver a “one-two punch,” leading to better and natural links and improved user experience. People inherrently link to great content, and having more organic links improves the quality of your website in Google algorithm terms, also.
– Great content for SEO also seeks to match your customers’ verbal lexicon. You should always use the terminology that your customers use and leverage the keywords that they likely utilize when Googling.

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Infographic: Mind your social media grammar and intended audience!

Infographic: Mind your social media grammar and intended audience!

Grammar is more important in social media than we previously suspected! While it may be clear that such important in blogs, grammar (and punctuation) in particular can affect the engagement that your SM posts receive. Curiously though, some punctuation has the opposite effect on engagement on various platforms. 

As the infographic shows, it also matters whether your messages are intended for B2B or B2C.  Timing as well, is critical for your posting activity and can affect whether or not you are shared or unseen. 

The information contained in this infographic from Compendium is based on a typical assortment of businesses averaged, so you’ll need to figure out what works optimally for your channels.  There exist a number of free tools to assist you to determine best times to post and tweet your content and we suggest that you assess accordingly so that your content garners the visibility it deserves.

infographic social media

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Key SoCal Local Internet Marketing Trends To Remember This Year

Key SoCal Local Internet Marketing Trends To Remember This Year

The Internet marketing world that small businesses are now required to circumnavigate comes to be increasingly complex each passing year. But Edwin Dearborn, business marketing strategist at Dearborn Associates, anticipates that key developing trends in 2014 will serve to codify SMBs’ SoCal local Internet marketing efforts. “This year, I expect that complexities in local Internet marketing will increase, but as local Internet marketing automation systems and economies of scale develop this complexity will become more wieldy and streamlined for SMBs,”.

Local Internet marketing complexities growIn today’s Internet marketing world, small businesses must compete in an increasingly frenzied and complicated mode, with changes taking hold across online-commerce, appointment scheduling, SEO, Internet advertising, mobile-optimized websites, social media and customer relationship platforms.  Additionally SMBs must consider email marketing strategies and the importance of positive web reviews and other local “citations.” The need for multifaceted planning and the challenge therein becomes stunningly clear.

This year the complexity of SoCal local internet marketing will further increase, and Yodle CEO Court Cunningham at NetNewsCheck.com points to ten SoCal local Internet marketing trends that savvy SMBs should (dare we say must) stay increasingly aware of –

1. Booking and scheduling tools will continue to get consolidated into larger marketing automation platforms. Consumers increasingly expect to be able to book services online the way that they purchase goods online. While some companies like ZocDoc, Uber and OpenTable offer booking services in specific verticals, the migration to comprehensive online booking has just begun. We can expect to see more deals such as Demandforce and Full Slate, which aims to popularize booking services across dozens of service industries.

2. CRM systems will emerge with better social tools to help business owners leverage online presence across the Web, mobile, social and email. Companies including Constant Contact, Main Street Hub and Yodle are automating time consuming processes associated with social media management. As social sites like Facebook add reviews as a key feature, tasks such as responding to customer reviews or creating special offers for customers will become simpler and quicker though integrated CRM/marketing platforms. Companies like Rallyverse will also look to provide ways to generate relevant content for local business to engage their customers.

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Dance the Light Down!

 

We would like to close the year out wishing you a happy and awakened new year 2014 with one of the top trending video shakeups of 2013…  

Enjoy a HAPPY and Shaken New Year!

DAncing Down the Light!

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Google’s Hummingbird Adjustment, More Impactful Than You Know

Google’s Hummingbird Adjustment, More Impactful Than You Know

Google’s Hummingbird adjustment represents the most impactful search algorithm shift since Caffeine in 2010.  While it will have less effect immediately on SEO than the Panda and Penguin updates the long-term effect is difficult to grok.

google's Amit Singhal on Google's Hummingbird AdjustmentAmit Singhal, of Google, said 90% of searches have been affected by this sea change. It was interesting to note, however, that very little was said within the industry about affected rankings prior to the announcement .

The details of the Google Hummingbird adjustment is provided below: what has changed and how it impacts SEO strategies.

In general , Google’s Hummingbird adjustment is closer to the algorithm acheiving ‘AI.’  Google’s intent is to to serve content based on what the querent seeks and not solely the keywords that are used.

Google's Hummingbird Adjustment approaches AI its that smart

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New Infographic:
Mobile Site or Responsive Design?

New Infographic: <hr /> Mobile Site or Responsive Design?

Depending on on your design budget, how frequently you add fresh content and other updates, the value of your SEO, etc., which mobile website design function approach is right for you: native app development or responsive web design?

A new infographic from high-end web design agency Table XI considers the top ten considerations you must answer in order to make an optimum decision. Both a mobile app website and a responsive design will optimize your site to be more appropriate for smaller screens; both will provide simpler navigation and quicker load times. But, there are distinctions, and that is why you must answer ten questions …

Mobile Website or Responsive Design?

Mobile Website or Responsive Design

 

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Creative SEO Tip: Newsjacking

Creative SEO Tip: Newsjacking

Adam Stetzer at Search Engine Journal wrote about another concept that dovetails nicely with “seo-content”: Newsjacking is a newer idea in SEO, but a natural extension of content marketing. While it sounds like a negative term, it is not.

Newsjacking is a technique in which marketers ride existing demand associated with breaking news for exposure. In other words, smart marketers know there is extremely high demand for breaking news stories and use this to their advantage by contributing to the overall discussion.

newsjacking-graphWhat is newsjacking?

 – Paying attention to breaking news

 – Understanding the keywords being searched for in a particular news cycle

 – Producing high-quality, well-researched content that serves a specific demand for information

 – Syndicating content very quickly to be found when other news organizations search for sources.

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Content Marketing the “new” SEO?

Content Marketing the “new” SEO?

Jen Ribble at ExactTarget’s blog described her recent revelations from the Toronto ClickZ Internet Marketing conference: On one side were the old-school folks who’ve been doing SEO since the dawn of the internet. They often joked nostalgically about missing days when you could easily “trick” the search engines, and their talks seemed highly focused on metrics and metadata and techniques like link building and keyword placement.

the biggest biggest content marketing challenges

On the flip side were those who seem to take a new approach to SEO. They talked a lot more about content and engagement than keywords and search rankings. Not that they dismissed these important concepts, they simply suggested that the real secret of SEO is great content.


Ribble found herself thinking… “wait a minute, that sounds a lot like content marketing!”

So, does this mean that content marketing is the new SEO?

Not exactly.

Content marketing isn’t new – Content has been the lifeblood of marketing for decades–I’m talking about whitepapers, case studies, webinars, podcasts, video, blogs, etc. There’s no “marketing” without that stuff, right? We’ve just come up with the term “content marketing” to distinguish between inbound efforts (creating reasons for customers to come to you) and outbound efforts (the traditional selling process). So content marketing isn’t some new toy that replaces SEO–it’s always been part of the mix.

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Google Analytics – Now in Real Time

Google Analytics – Now in Real Time

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Google Analytics real-time feature was initially released in September 2011, and though other analytics providers were already offering real-time data for years, none did it as well or as inexpensively (that is, for free) as Google. As of late, Google has been paying more attention to real time tools, leading to some updates to real-time reports back in March, and some new widgets for real-time reporting on April 16.

Source: Adrienne Erin / Site Pro News

real time google analytics

Why Should Anyone Care About Real-Time Analytics?

In years gone by, traffic was slow to come by and booms and busts were longer in duration. Because of the proliferation of social media the idea of “trending topics” makes everything relevant for shorter periods of time, as one trend gives way to the next. Since trends can spread like wildfire for a short period of time and then be instantaneously doused by the next big thing, it’s important to know about exciting increases in traffic and engagement as soon as they happen.

google analytics real time toolsKnowing about dramatic traffic increases as they are in the process of occurring allows you to better capitalize on them – perhaps by highlighting a piece of content to the main page of your site, or offering a limited time discount to your new visitors.

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Protect Your CMS Website Now!

Protect Your CMS Website Now!

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There is a highly distributed global ‘botnet‘ attack on all WordPress websites at every known web hosting provider, occuring at this time. These attacks attempt to hack admin accounts and inject malicious scripts to the site coding.*

botnet attacks on wordpress CMS

*Source – WebsiteDevelopment.us

As of today these attacks are happening at a global level. WordPress installations across the globe are being targeted. Because the attacks are highly distributed, most of the IP’s used are spoofed, it is very difficult to block all malicious data, but not impossible. This is why many servers from every hosting providers have gone down in recent days including big names such as Godaddy and Hostgator.

drupal attacked by botnetsIf you manage or own a website on a content management system (CMS) you know that invalid login attempts are an everyday occurrence. We see literally dozens of invalid login attempts from dozens of different IP numbers in the course of any given day. This is considered normal. However hosting providers worldwide are reporting they are seeing a systematic, well organized attack. The attacks on content management systems are well above average and often times at catastrophic levels.

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Author Rank Best SEO Practices

Author Rank Best SEO Practices
Building identity with unique useful content is now a key component of a strong digital marketing strategy. As the industry mulls the changes afoot with Author Rank, it has become difficult to ignore for future-thinking website marketing professionals.
 
It’s no longer a matter of if Author Rank will be widely implemented; it’s only a matter of when. As even AJ Kohn, outspoken web marketer, states: “Author Rank could be more disruptive than all of the Panda updates combined.” So how does one prepare for the inevitable change?
 
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out.
 
Building Author Rank | Source: Search Engine Watch
 
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don’t want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
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The Location Based Social Media Frontier

The Location Based Social Media Frontier

Joining social media and SEO with locationary services and mobile smart devices represents the next gen of digital marketing, according to experts speaking at a recent Search Marketing Expo.*

Source: CIO.com –

Combining the three modalities is simply an evolution of how they are being used individually, said Mac Ling, director of mobile at digital marketing company iCrossing. “We’re just now starting to see, as with the Internet, a new medium, a new way of talking to customers. That’s happening now because of this beautiful little device in our hands,” he said, referring to a mobile phone.Dashboard

location-marketingJennifer Grappone, a partner with Gravity Search Marketing, offered an example of a small company using social media for marketing. Cool Haus, which operates ice cream trucks in a few cities, uses what she called “geotargeted flattery.”

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Brand Facebook Page or Brand Website?

Brand Facebook Page or Brand Website?

Facebook now has over 900 million active users around the world, making it a huge source of exposure for brands, and a Facebook Page/Timeline is significantly easier to set up than a stand alone website. 

facebook brand page marketingResults from a survey from Lab42 indicate that 50% of people find a brand’s Facebook page more useful than the same brand’s website.

If you aren’t putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.

“Only five years ago, the term ‘like’ was just another word used to describe one’s preferences,” the firm says .”In today’s digital universe, however, the notion of ‘liking’ something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.”

“Lately we’ve heard a lot of debate about the value of a Facebook like,” the firm adds. “Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.”

Source: Chris Crum / WebProNews – 

They surveyed 1,000 social media users about their brand-related activity on Facebook. 1,000 is a pretty small portion of 900 million, but it’s a big enough number to pay attention to.

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LinkedIn, Facebook or Twitter?

 

Jason Nazar, CEO of Docstoc explains the benefits of LinkedIn vs Facebook vs Twitter for your business. See how you can leverage each of these networks to attract key people to your business and build awareness for your brand.

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What is Blended Search?

What is Blended Search?

Blended Search Optimization will be one of the most important areas of focus for  savvy website owners in 2011. If you have not yet started optimizing for blended search, start now.

With the release of Universal Search, Google was the first major search engine to delve into blended search results. ASK quickly stepped in with the very cool ASK 3-D results, but it continues to be Google that leads the way when it comes to blended search results.

So what are blended search results. Simply put, blended search results are those results that are not the typical blue link and description that we have traditionally seen on a Search Engine Results Page (SERP). Blended results consist of:

website results

news results

video results

image results

blog results

book results

and more

In fact we found examples of 20 types of blended search results.

The evolution of search –

Search 1.0 – keyword matching an Boolean logic, the first generation of search engines. Was easy to optimize for and easy to spam.

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Mobile Search

Mobile Search

Global capabilities have now been placed into your palm. That’s right, the smart phone just got smarter. No more logging into your laptop computer or home PC to check the latest game info or the Dow-Jones/NASDAQ index, it’s all being provided by your carrier.

What this means for marketing executives, is a bit of new vocabulary that needs to be pursued. Mobile Search, Mobile Marketing and Wireless Marketing. And these are being pursued relentlessly, as its only right to do so.

Industry reports provided by market research giants, Synovate and InMobi, have shown companies are more inclined to advertise using mobile marketing and the expected growth in the next year is roughly $14 billion, doubling that by the year 2012.

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Get Your Business Mojo!

Get Your Business Mojo!

Austin Powers got his mojo back… but what is it?   Mojo is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognizes it. This book by Marshall Goldsmith is about that moment – and how we can create it in our lives, maintain it, and recapture it when we need it.

In his follow-up to the New York Times best seller What Got You Here Won’t Get You There, number-one executive coach Marshall Goldsmith shares the ways in which to get – and keep – our Mojos. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are?), achievement (what have you done lately?), reputation (who do other people think you are – and what have you’ve done lately?), and acceptance (what can you change – and when do you need to just “let it go”?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Mojo is that positive spirit – towards what we are doing – now – that starts from the inside – and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides 14 practical tools to help you achieve both happiness and meaning – not only in business, but in life.

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How Social Media Impacts Brand Marketing

How Social Media Impacts Brand Marketing

Source – nielsenwire  — http://blog.nielsen.com/nielsenwire/consumer/how-social-media-impacts-brand-marketing/

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

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