Author Rank Best SEO Practices

Author Rank Best SEO Practices
Building identity with unique useful content is now a key component of a strong digital marketing strategy. As the industry mulls the changes afoot with Author Rank, it has become difficult to ignore for future-thinking website marketing professionals.
 
It’s no longer a matter of if Author Rank will be widely implemented; it’s only a matter of when. As even AJ Kohn, outspoken web marketer, states: “Author Rank could be more disruptive than all of the Panda updates combined.” So how does one prepare for the inevitable change?
 
That said, Google continues to underscore the importance of producing high quality content in order to get ahead in the SERPs. Writers who are publishing content with Author Rank in mind are positioning themselves to fast track their reputation and ranking once the inevitable changes are rolled out.
 
Building Author Rank | Source: Search Engine Watch
 
Though Google is still ironing out some kinks tied with Author Rank (for instance, some brands don’t want employees creating content associated with the company) you can get started on building your Author Rank following these six best practices.
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The Location Based Social Media Frontier

The Location Based Social Media Frontier

Joining social media and SEO with locationary services and mobile smart devices represents the next gen of digital marketing, according to experts speaking at a recent Search Marketing Expo.*

Source: CIO.com –

Combining the three modalities is simply an evolution of how they are being used individually, said Mac Ling, director of mobile at digital marketing company iCrossing. “We’re just now starting to see, as with the Internet, a new medium, a new way of talking to customers. That’s happening now because of this beautiful little device in our hands,” he said, referring to a mobile phone.Dashboard

location-marketingJennifer Grappone, a partner with Gravity Search Marketing, offered an example of a small company using social media for marketing. Cool Haus, which operates ice cream trucks in a few cities, uses what she called “geotargeted flattery.”

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SEO For Accounting Firms, CPAs and Other Professional Practices

SEO For Accounting Firms, CPAs and Other Professional Practices

SEO or Search Engine Optimization, for accounting firms and other professional practices, is a procedural strategy whereby a CPA firm expends large sums of money and/or valuable time adjusting its Internet-based content and related factors with the goal of ranking higher in the ‘organic’ (or natural) search engine results served up by Google (principally) and Bing, Yahoo, AOL and ASK.com (secondarily).

— Originally published at Cloud9 Real Time

internet-marketing-SEO-for-accountants-CPAs

One of the immediate things we do when exploring an SEO relationship with an accounting or other professional services firm is a short assessment of their website.

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Big SEO Killers That Must Be Avoided in 2013

Big SEO Killers That Must Be Avoided in 2013

There’s much discussion of Google killing SEO through the recent Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. Recurringly, announcements of the death of SEO are increasingly frequent.  Many webmasters have seen their hard-earned organic search traffic collapse in the cae of ever frequent search algorithm updates.

But Really: Is SEO Dead?

“The reports of my death have been greatly exaggerated.”
-Mark Twain

Panda updates an SEO killerAnalytics data showing losses of over 50% of Google organic traffic is not uncommon for afflicted websites, and traffic that used to increase over time, suddenly took a huge dip. These patterns certainly make it look as if SEO could be dead.

But Is SEO Really Dead? (From Jill Whalen at SiteProNews) –

In order to answer that question I went back through the multitude of lost traffic site audit reports I’ve been doing since early 2011. I looked for website problems that were consistent through many of the sites I reviewed.

It didn’t take long for me to conclude that, while SEO was certainly not dead, SEO tricks and shortcuts were definitely on life support – if not already completely dead.

So if you relied on tricks and shortcuts, then yes, for you SEO is dead.

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Video Mojo For Attorneys

Imagine you requiring the services of an attorney but having no idea about the nearest attorney office. Now what? You will search for attorney online –obviously. Now let us suppose that there is an attorney website where you see videos about the attorney explaining insights about the law,sharing his success stories,and appears just the right attorney for your specific requirements.

You have one more option,attorney site,which does not provide interaction (videos) or tell you much about the attorney firm. Which one would you select out of the two? Obviously,the first!

However,you will find many sites belonging to the second category than the first. The worst part is that most of the sites,belonging to the first category,are not educative for bringing a sense of trust and credibility in mind of the individual seeking attorney services online. This is the reason why attorney service providers,all over the world,need to realize that they need to appear as trustworthy entities than mere entities.

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Small businesses not excited to pay Facebook for enhanced marketing

Small businesses not excited to pay Facebook for enhanced marketing

Facebook is the preferred social media channel for small companies trying to leverage free social media offerings from networks to promote their products and practices, but when it came to paid social media offerings, the reality was quite different, according to a recent small business poll of 3,434 MerchantCircle member merchants, conducted by Reply.

MerchantCircle Local search ADMAX

When queried what zero-cost social networking sites they used to market their businesses, survey participants in the distinct majority named Facebook, at over 68 percent, topping Google Plus (49 percent), Twitter (33 percent), other (19 percent), and none (18.5 percent).David Cohen at AllFacebook.com reports – 

74.3 percent of respondents said they did not use any paid products from social networks to promote their businesses, with only 6.6 percent using Facebook’s offerings, compared with 12.6 percent for Google Plus, 10.8 percent for other, and 1.3 percent for Twitter. 

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Brand Facebook Page or Brand Website?

Brand Facebook Page or Brand Website?

Facebook now has over 900 million active users around the world, making it a huge source of exposure for brands, and a Facebook Page/Timeline is significantly easier to set up than a stand alone website. 

facebook brand page marketingResults from a survey from Lab42 indicate that 50% of people find a brand’s Facebook page more useful than the same brand’s website.

If you aren’t putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.

“Only five years ago, the term ‘like’ was just another word used to describe one’s preferences,” the firm says .”In today’s digital universe, however, the notion of ‘liking’ something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.”

“Lately we’ve heard a lot of debate about the value of a Facebook like,” the firm adds. “Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.”

Source: Chris Crum / WebProNews – 

They surveyed 1,000 social media users about their brand-related activity on Facebook. 1,000 is a pretty small portion of 900 million, but it’s a big enough number to pay attention to.

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LinkedIn, Facebook or Twitter?

 

Jason Nazar, CEO of Docstoc explains the benefits of LinkedIn vs Facebook vs Twitter for your business. See how you can leverage each of these networks to attract key people to your business and build awareness for your brand.

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What is Blended Search?

What is Blended Search?

Blended Search Optimization will be one of the most important areas of focus for  savvy website owners in 2011. If you have not yet started optimizing for blended search, start now.

With the release of Universal Search, Google was the first major search engine to delve into blended search results. ASK quickly stepped in with the very cool ASK 3-D results, but it continues to be Google that leads the way when it comes to blended search results.

So what are blended search results. Simply put, blended search results are those results that are not the typical blue link and description that we have traditionally seen on a Search Engine Results Page (SERP). Blended results consist of:

website results

news results

video results

image results

blog results

book results

and more

In fact we found examples of 20 types of blended search results.

The evolution of search –

Search 1.0 – keyword matching an Boolean logic, the first generation of search engines. Was easy to optimize for and easy to spam.

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Mobile Search

Mobile Search

Global capabilities have now been placed into your palm. That’s right, the smart phone just got smarter. No more logging into your laptop computer or home PC to check the latest game info or the Dow-Jones/NASDAQ index, it’s all being provided by your carrier.

What this means for marketing executives, is a bit of new vocabulary that needs to be pursued. Mobile Search, Mobile Marketing and Wireless Marketing. And these are being pursued relentlessly, as its only right to do so.

Industry reports provided by market research giants, Synovate and InMobi, have shown companies are more inclined to advertise using mobile marketing and the expected growth in the next year is roughly $14 billion, doubling that by the year 2012.

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Get Your Business Mojo!

Get Your Business Mojo!

Austin Powers got his mojo back… but what is it?   Mojo is the moment when we do something that’s purposeful, powerful, and positive and the rest of the world recognizes it. This book by Marshall Goldsmith is about that moment – and how we can create it in our lives, maintain it, and recapture it when we need it.

In his follow-up to the New York Times best seller What Got You Here Won’t Get You There, number-one executive coach Marshall Goldsmith shares the ways in which to get – and keep – our Mojos. Our professional and personal Mojo is impacted by four key factors: identity (who do you think you are?), achievement (what have you done lately?), reputation (who do other people think you are – and what have you’ve done lately?), and acceptance (what can you change – and when do you need to just “let it go”?). Goldsmith outlines the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Mojo is that positive spirit – towards what we are doing – now – that starts from the inside – and radiates to the outside. Mojo is at its peak when we are experiencing both happiness and meaning in what we are doing and communicating this experience to the world around us. The Mojo Toolkit provides 14 practical tools to help you achieve both happiness and meaning – not only in business, but in life.

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What Was Facebook Thinking?

What Was Facebook Thinking?

Just in case you haven’t heard: Facebook is paying $1 billion to acquire photo sharing app darling, Instagram. Huh? How could Zuckerberg possibly think it’s worth anywhere near that much? All Things Digital reported that assorted VCs assessed Instagram at $500 million before funding it with $50 million in venture capital.

“If you find it odd that in one room Instagram was negotiating a billion dollar sale, while in another closing a funding deal, you’re not alone,” writes Ron Miller at Fierce Content.

But it’s not half as odd as Facebook paying twice as much for Instagram as the companies providing that funding think it’s worth. Was somebody else bidding against Facebook?

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30 Social Media Predictions for 2012

Story by Cindy King

Experts at Social Media Examiner look at he top 30 influences for 2012.

How will social media impact businesses in 2012?

We sought expert opinions from a wide range of pros you’re likely familiar with.

We are grateful for dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.

To give you a glimpse of what we can expect in next 12 months, we decided to tap ir knowledge expertise. Here are ir predictions of where social media is headed in next 12 months.

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How Social Media Impacts Brand Marketing

How Social Media Impacts Brand Marketing

Source – nielsenwire  — http://blog.nielsen.com/nielsenwire/consumer/how-social-media-impacts-brand-marketing/

Consumers are spending more time than ever using social media, as demonstrated in the Social Media Report recently published by Nielsen and NM Incite, a Nielsen/McKinsey company. Building on this report, research by NM Incite helps uncover what impacts social media may have for marketers trying to build their brands and connect with their audience more directly.

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Four Simple Steps to Video Marketing Gold

So business is booming. But you still want a little more traffic, a lot more revenue. How do you climb to the top of the list, over your competitors? You may already be familiar with Search Engine Optimization (SEO) but have you thought about putting social media sites to use? That’s right; I said it, Social Media. I am not talking about Facebook, Myspace or any of those dot com forums. I’m talking about Video Hosting Sites. Sites like Youtube, Kewego, Daily Motion and MetCafe.

It’s the next frontier in internet marketing. Not only can you rise to the top of a search engine by selecting specific keywords that highlight your expertise or steer the masses towards your product but you can utilize the social media world. Internet Video Marketing is enjoying exponential growth right now, which means more money for those that know how to put it to use.

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Grasping Video SEO

Or, How to Climb to the Top in Internet Video Marketing

You’ve got a fantastic video with high quality imaging and sound advertising your product or services provided. That’s enough to drive traffic to your site, right? Not so much. You need to get your video optimized for search first. This is not as difficult as you might think.

If you’ve already begun the process of optimizing your site by selecting keywords meant to direct traffic your way, you can do the same for your internet video marketing. Capitalizing on social media sites like Youtube can increase your success rate in regards to video advertisement and conversion, thereof.

It’s easy to post videos on any platform but platform selection is the first step to your internet video marketing strategy. Cross-posting is one way to make sure you are reaching the intended audience but you could also be wasting time and money, both too precious to just throw away. The most advantageous way to post your videos is selecting the platform most suitable for the product you’re advertising.

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Google Places: The Place to Be

Google Places: The Place to Be

What’s the first rule of real estate? Location, location, location. Google recently stated that one out of every five searches is related to location. That’s 2.6 billion local searches on a monthly basis and that is increasing steadily at 50% a year. Yeah, that’s a lot of zeroes in a month, which is why you need to claim your space on Google Places, now.

Having a good listing can increase your ranking on Google’s index, which only boosts your ability to commune more potential clients. Posting real time updates on events, sales or new products is possible Google Places. If that’s not worth it, I couldn’t tell you what would be.

Claiming Your Space

If you don’t have a Google account, you’ll need to create one. But that’s more great news because it’s free. Here are 7 ways to ensure you find success on Google Places.

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Four Things a Small Business Must Do in Social media

Four Things a Small Business Must Do in Social media


Business owners often ask us what y should y be doing for social media ir company. In our “expert” (LOL) opinion, this question cannot be glossed over, let alone without doing bonafide research. That being said, asking is first step so we will answer it with help of social media expert Nicole Fletcher (follow her).  

Here is Nicole’s quick list of what your company MUST first be doing to get into swing of things – (source: Jacob Tyler)

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