Google Analytics – Now in Real Time

Google Analytics – Now in Real Time

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Google Analytics real-time feature was initially released in September 2011, and though other analytics providers were already offering real-time data for years, none did it as well or as inexpensively (that is, for free) as Google. As of late, Google has been paying more attention to real time tools, leading to some updates to real-time reports back in March, and some new widgets for real-time reporting on April 16.

Source: Adrienne Erin / Site Pro News

real time google analytics

Why Should Anyone Care About Real-Time Analytics?

In years gone by, traffic was slow to come by and booms and busts were longer in duration. Because of the proliferation of social media the idea of “trending topics” makes everything relevant for shorter periods of time, as one trend gives way to the next. Since trends can spread like wildfire for a short period of time and then be instantaneously doused by the next big thing, it’s important to know about exciting increases in traffic and engagement as soon as they happen.

google analytics real time toolsKnowing about dramatic traffic increases as they are in the process of occurring allows you to better capitalize on them – perhaps by highlighting a piece of content to the main page of your site, or offering a limited time discount to your new visitors.

There are also some extremely useful ways to use the new reporting features. If you have implemented tracking code to monitor your advertising initiatives, now you can immediately test to make sure it’s working – meaning you won’t miss out on any valuable data as you struggle to get it working.

Another way to use the real-time features is to monitor the effect of your offline advertising as it’s happening. If you’ve bought a radio or television ad, you can watch your traffic explode during the run of the advertisement and for the minutes after. And if you buy a spot in a newspaper or magazine, you can watch the traffic start flowing in as soon as you’re hot off the press.

Okay, I get It. Now how do I see how Many People are on My Site?

In Google Analytics, you should see Real-Time as an option in the left sidebar under Standard Reports. If you go to the Overview, you will see a summary of what is happening right now on your website – exactly how many active visitors are browsing, what portion of them are new or returning, the top referring websites and social sites, and what keywords they’re coming in on. There’s also a scrolling timeline of your pageviews for the past 30 minutes, a list of the most active pages, and a world map showing the most actively engaged parts of the world.

>> Continue reading at Site Pro News

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