The LocalTender.com community portal affords an incredible convenience for Orange County residents and visitors alike, providing a wealth of information that can be found at no other single OC-directed website. Primarily benefiting Southern California merchants by increasing customer flow, the AD|MAX ‘unified’ merchant media solution, which now includes LocalTender.com, combining quality exposure elements of both a local and worldwide Internet portal presence, along with local cable and radio spots, residential direct mailings, yellow pages, and barter-exchange commerce and economics. The LocalTender OC portal is now the ‘anchor’ to which all other AD|MAX merchant media is tethered. All AD|MAX merchant print and broadcast media - TV, radio, and direct mail, along with a host of new media offerings, will invariably include a clear and distinct secondary message: "Go to LocalTender.com!”