Mobile Search
Posted by Lynnea on Aug 2, 2012 in Da Blog! | 0 comments
Global capabilities have now been placed into your palm. That’s right, the smart phone just got smarter. No more logging into your laptop computer or home PC to check the latest game info or the Dow-Jones/NASDAQ index, it’s all being provided by your carrier.
What this means for marketing executives, is a bit of new vocabulary that needs to be pursued. Mobile Search, Mobile Marketing and Wireless Marketing. And these are being pursued relentlessly, as its only right to do so.
Industry reports provided by market research giants, Synovate and InMobi, have shown companies are more inclined to advertise using mobile marketing and the expected growth in the next year is roughly billion, doubling that by the year 2012.
This only means an extension of the already existing market of search engines to smartphones, creating another niche for industry giants like Google and Yahoo. This also raises questions for the programmers out there. Questions like “How can I get a piece of that pie?” “What is the best way to build a mobile friendly website?” And the ultimate question, “How long is this gonna last?” How long is this going to last, indeed. With the occurrence of faster and more capable networks, some applications for mobile search engines will become obsolete. But that’s the nature of the beast, right?
That being said, it’s good to know the trends and who leads the market. It’s anticipated that the Asia Pacific market will lead the way with a majority of revenue, followed by North America, then Europe. Again, the lethargy is due, solely to the installation of the 4G networks and the anticipation and acceptance of the soon to follow 5G network. Following is a list of anticipated trends for the next year.
Top Ten Mobile Search Trends of 2011.
Effectiveness and credibility of mobile media as a marketing tool will be increased by personalization utilized by the consumer.
Over the top apps will drive data usage.
Free SMS, video, phone calls availability across multiple devices.
Re-birth of Windows 7 : Mobile.
A conclusion to the dispute of which is more suitable, HTML5 or Apps.
Location Based Services (LBS) and Augmented Reality (AR) will be the leading integrated technology in the market.
Mobile payments will provide purchasing power to consumers via electronic data, instead of debit or credit.
A return to mobile blogging.
Continued proliferation of Smartphone and Mobile Internet Advertisement.
Cellular devices joining in on the 3-D revolution.
Adding to your yearly budget, it may be of good interest to pay attention to the rapid growth of the mobile market. We will continue to keep our finger on the pulse of the newly emerging technologies and trends, as to keep you posted.