Brand Facebook Page or Brand Website?

Facebook now has over 900 million active users around the world, making it a huge source of exposure for brands, and a Facebook Page/Timeline is significantly easier to set up than a stand alone website. 

Results from a survey from Lab42 indicate that 50% of people find a brand’s Facebook page more useful than the same brand’s website.

If you aren’t putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.

“Only five years ago, the term ‘like’ was just another word used to describe one’s preferences,” the firm says .”In today’s digital universe, however, the notion of ‘liking’ something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.”

“Lately we’ve heard a lot of debate about the value of a Facebook like,” the firm adds. “Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.”

Source: Chris Crum / WebProNews – 

They surveyed 1,000 social media users about their brand-related activity on Facebook. 1,000 is a pretty small portion of 900 million, but it’s a big enough number to pay attention to.

Lab42 found that 87% of users like brands on Facebook. 13% do not. 69% say they have liked a brand just because a friend did. That third number is particularly noteworthy given the social nature of Facebook. Every time you get a new person to like your brand on Facebook, there’s a significant chance you’ll also attract some of that person’s friends. On top of that, friends with common interests create discussion, so there’s also a good chance this could spark some conversation about your brand or product.

Of those who like brands on Facebook, 82% say that Facebook is a good place to interact with brands. Out of these people, 35% of them feel that brands listent o them more on Facebook. 75% of them say they feel more connected to the brand on Facebook.

Facebook has over 900 million active users around the world. That is a lot of potential exposure for brands, and a Facebook Page/Timeline is a heck of a lot easier to set up than a website.Results from a survey from Lab42 indicate that 50% of people find brands’ Facebook pages more useful than their websites. If you aren’t putting much time, effort or thought into your Facebook presence, that should make you sit up and consider it.

“Only five years ago, the term ‘like’ was just another word used to describe one’s preferences,” the firm says .”In today’s digital universe, however, the notion of ‘liking’ something has become ubiquitous. Liking is one of the primary ways people exert their tastes and preferences online, and it has created an entirely new type of conversation – one between consumers and brands.”

“Lately we’ve heard a lot of debate about the value of a Facebook like,” the firm adds. “Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further.”\

They surveyed 1,000 social media users about their brand-related activity on Facebook. 1,000 is a pretty small portion of 900 million, but it’s a big enough number to pay attention to.

Lab42 found that 87% of users like brands on Facebook. 13% do not. 69% say they have liked a brand just because a friend did. That third number is particularly noteworthy given the social nature of Facebook. Every time you get a new person to like your brand on Facebook, there’s a significant chance you’ll also attract some of that person’s friends. On top of that, friends with common interests create discussion, so there’s also a good chance this could spark some conversation about your brand or product.

Of those who like brands on Facebook, 82% say that Facebook is a good place to interact with brands. Out of these people, 35% of them feel that brands listent o them more on Facebook. 75% of them say they feel more connected to the brand on Facebook.