Four Things a Small Business Must Do in Social media

Posted by Lynnea on Apr 17, 2011 in Da Blog! | 0 comments

Business owners often ask us what y should y be doing for social media ir company. In our “expert” (LOL) opinion, this question cannot be glossed over, let alone without doing bonafide research. That being said, asking is first step so we will answer it with help of social media expert Nicole Fletcher (follow her).  

Here is Nicole’s quick list of what your company MUST first be doing to get into swing of things – (source: Jacob Tyler)

1. Create a Facebook fan page Twitter account use m. Keep m updated with fresh, relevant content bring in your personal network for growth. Ask your community what y want to hear about n provide m with that information. Talk to m, respond to m do it in a timely manner…not just today, but tomorrow next day day after that. Make time for se tools – you’ll be glad you did.

2. Install social network links on your website. Your business website should ABSOLUTELY have social links (preferably in top right corner). Include Facebook Twitter to be sure, n comes YouTube, Yelp. LinkedIn Flickr to name a few. Make sure links work – broken links don’t do anyone any good.

3. Write blog posts. Blog posts don’t have to be perfect or long or serious. y can be fun short funny informative. Post often (but make sure you’re creating good, original, fresh content) link key phrases (that pertain to your business) back to relevant pages on your website. This does wonders for your search engine optimization counts as a link back to your website (even though it’s from your own blog). Also post se articles to your social networks. Feel free to tweet your blog post a number of times but be careful with excessive posting on Facebook – people tend to get annoyed with anyone takes over ir newsfeed.

4. If you’re a restaurant or or service business, claim your business pages on review sites like Metromix, Citigrid Google places. Also claim your venues on geo-location sites like Yelp, Foursqare, Facebook Places, SCVNGR, Gowalla, list goes on. Run specials (start with foursquare – it’s easiest in my opinion) track your conversion. It’s easy it’s free. People are talking about you wher you’re watching or not- why turn a blind eye to such a valuable tool?

se in short, are BARE ESSENTIALS to social media. To clarify, once you have se set up, you are far from striking social media gold – so don’t celebrate just yet. If you have a solid grasp on aforementioned points you thought you were sitting pretty, shoot us an email as well. We’ll take next step toger as sky is limit when it comes to being social.