Four Simple Steps to Video Marketing Gold
Posted by ADMAX on Sep 29, 2011 in Da Blog! | 0 comments
So business is booming. But you still want a little more traffic, a lot more revenue. How do you climb to the top of the list, over your competitors? You may already be familiar with Search Engine Optimization (SEO) but have you thought about putting social media sites to use? That’s right; I said it, Social Media. I am not talking about Facebook, Myspace or any of those dot com forums. I’m talking about Video Hosting Sites. Sites like Youtube, Kewego, Daily Motion and MetCafe.
It’s the next frontier in internet marketing. Not only can you rise to the top of a search engine by selecting specific keywords that highlight your expertise or steer the masses towards your product but you can utilize the social media world. Internet Video Marketing is enjoying exponential growth right now, which means more money for those that know how to put it to use.
Search engine visibility is of the highest importance for established companies and fledgling markets alike. When it comes to getting noticed on Google, Bing or Yahoo search engines, search optimized Internet Videos attract up to 53 times more attention than ordinary searches. Here are the four easiest ways to make sure you’re on top.
1. Video Selection
As stated before, there are several video hosting sites that you can choose from. Even Yahoo and Bing provide hosting. I recommend choosing several platforms and “cross-submitting” your material, it’s the best way to reach all demographics and target markets.
2. Native Platform Ranking
What I mean is, when you upload your video onto a platform, “native” or local search results affect how or even whether it ranks on the main page of their search. Choosing proper keywords can help ensure high rankings on both sections for all platforms.
3. Keyword Specifics
Search optimized videos work a little differently than that of traditional SEO parameters. Avoid keywords regarding transactions or purchases such as “on sale, affordable, cheap or purchase”, instead use words that incite comparison like “apples to oranges, ABC to XYZ or “us versus them”. Educational keywords like “learn how” “do it yourself/DIY” “what is it” or “how to” can help you reach more receptive clients. Also, using location related keywords like city locations, counties and street locations can help drive traffic to your site. Keyword intention is absolutely vital for internet video marketing.
4. Great Videos
Create a message under two minutes in length. Use the best images and video you can. Have fun with it but make sure to get your message across quickly.