Video Mojo For Attorneys
Posted by ADMAX on Dec 2, 2012 in Da Blog! | 0 comments
Imagine you requiring the services of an attorney but having no idea about the nearest attorney office. Now what? You will search for attorney online –obviously. Now let us suppose that there is an attorney website where you see videos about the attorney explaining insights about the law,sharing his success stories,and appears just the right attorney for your specific requirements.
You have one more option,attorney site,which does not provide interaction (videos) or tell you much about the attorney firm. Which one would you select out of the two? Obviously,the first!
However,you will find many sites belonging to the second category than the first. The worst part is that most of the sites,belonging to the first category,are not educative for bringing a sense of trust and credibility in mind of the individual seeking attorney services online. This is the reason why attorney service providers,all over the world,need to realize that they need to appear as trustworthy entities than mere entities.
If you think that not many search for attorney services online,you need to get your facts right. For example –If I do not know a lawyer and even do not someone knowing a lawyer,I am obviously expected to go online and search unless I am the world’s only person out work and endless hours to search for attorneys by traditionally visit each and every attorney office nearest to my home and office.
Let us now read how attorney firms can make the best use of their site’s online presence to encourage potential clients to choose them and not others.
The first and foremost thing that you need to remember is to get professional videos that are educative and help clients trust you. The video must have an attention-evoking headline and content,which should also be relevant and useful for the client. Pitch of the video must be audible and professional and the video length should be a maximum of 1-4 minutes.
Creating professional videos is not end of the road,you need to make sure that it is promoted at every platform where your potential clients can visit or actually visit.
In addition to the abovementioned tips,do make it a point to watch the video before you post it on YouTube or other sites. Try to think from the perspective of a potential client –what he or she is expecting,is the video good enough to satisfactorily address the needs etc.
It is important for you to highlight your testimonials and approach to work,and not your personal or professional achievements. You need to explain how you can help solve a viewer’s problem and this information must be up to the point.
In order to reap and optimize benefits from video marketing,you should hire the services of an experienced video producing firm of repute so that all details are best addressed to evoke client responses.