Grasping Video SEO

Posted by on Aug 31, 2011 in Da Blog! | Comments Off on Grasping Video SEO

Or, How to Climb to the Top in Internet Video Marketing

You’ve got a fantastic video with high quality imaging and sound advertising your product or services provided. That’s enough to drive traffic to your site, right? Not so much. You need to get your video optimized for search first. This is not as difficult as you might think.

If you’ve already begun the process of optimizing your site by selecting keywords meant to direct traffic your way, you can do the same for your internet video marketing. Capitalizing on social media sites like Youtube can increase your success rate in regards to video advertisement and conversion, thereof.

It’s easy to post videos on any platform but platform selection is the first step to your internet video marketing strategy. Cross-posting is one way to make sure you are reaching the intended audience but you could also be wasting time and money, both too precious to just throw away. The most advantageous way to post your videos is selecting the platform most suitable for the product you’re advertising.

Distributing your videos on theses sites are a surefire way to attract your target audience, if you utilize the correct keywords. If your written description of the video is lacking in terms of specific keywords, it will not be seen by a great number of possible clients. The better the description, the more likely it will be selected by a search engine for display. Try to avoid keywords that reference transactions or purchases, instead use comparative keywords. When describing the services or products provided, use keywords that inform the buyer or location related ones; this will help create a more localized clientele and viewership.

If you have an RSS feed, utilize this, as well. Any video that has an RSS feed attached will assist in the traffic flow to your site. If you can post multiple videos on various social media sites, using the combination of backlinks, video specific keywords and an RSS feed will ensure a successful marketing strategy.

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