Infographic: B2B Content Marketing on the Rise

Business-to-business (B2B) content marketing use is on the increase, with 60% of B2B marketers planning to accelerate content marketing spend over the next year, according to the second annual B2B Content Marketing Study—North America report (PDF), produced by Content Marketing Institute and Brightcove.

Fully six in ten B2B marketers (60%) intend to increase their clients’ content marketing budget over the next 12 months (compared with 55% last year), and 72% percent are generating more content than they were 12 months ago, according to the report.

Other highlights of the study include:

– 90% of B2Bmarketers are using content marketing, compared with 82% last year.
– 39% of B2B marketers consider themselves effective at content marketing—up from 32% last year.
– B2B marketers have rated many tactics higher in effectiveness this year; in-person events and e-newsletters top the list of effective tactics.
– B2B marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).

B2B content marketing statistics for 2014B2B content marketing statistics for 2014 continued

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